Olea True
An olive oil company based in Los Angeles with deep Greek roots
Services
Branding
Packaging
Team
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Creative Direction:Alexandros Gavrilakis
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Art Direction:Yan Petris
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Illustration:Iolie Vlachaki
Imagine a world where nature’s deepest secrets are hidden behind mystical doors, waiting to be unlocked by those who seek with a pure heart and open mind.
Story
We were tasked to craft a compelling brand to capture attention and showcase a high-phenolic extra virgin olive oil, sourced exclusively from family-owned farms in Greece. Our concept, “Mother Nature’s Secret: Unveiling the Power of Olive Oil,” emerged from this vision.
The custom-painted whimsical artwork symbolizes that the true essence of life is discovered through a respectful connection with nature. It conveys that through careful, mindful exploration, humans can unlock the hidden symphony of life—a harmonious blend of peace, growth, and eternal wisdom.
Our approach
The hand in the artwork belongs to a seeker, someone who understands the delicate balance between force and finesse. As they gently turn the key, the olive branch begins to glow, signifying the awakening of ancient knowledge and the harmonization of human and natural realms. The visual experience features various brand elements, crests, and expressive fonts that captivate the viewer. Together, they form a visual symphony that echoes the essence of the oil.
Let food be thy medicine and medicine be thy food
An olive oil company based in Los Angeles with deep Greek roots. Olea True’s phenolic compounds oleocanthal and oleacein make this the healthiest olive oil to add to your diet. The company’s dedication to fair trade and organic farming is evident in every drop.
Benefit from one of mother nature’s better kept secrets that has been maintained by generations of small farmers hand to hand. The hand of mother nature spreading the well-being secret of a powerful olive oil ingredient.