Hotel Experience exhibition transcends the conventional boundaries of branded environments, presenting materials through the allegory of a hotel.

Stage designs, cinematic references, and evocative lighting—crafted in collaboration with the versatile architect and set designer Eva Manidaki of Flux Office—transform both the exhibitor and the visitor, immersing them in an unexpected setting.

Curated by Design Ambassador and co-produced together with Architectural Editions the exhibition’s corporate identity, shaped under the Creative Direction & Design of our Team, invites visitors into a realm where aesthetics and spatial experience harmonize.

The logo’s key element—the letter “h”—takes the form of a refined hotel bed, symbolizing the essence of hospitality and comfort. This elegant emblem serves as the visitor’s first touchpoint, evoking the familiar warmth of luxurious rest while opening the door to a world where architecture and design coalesce into a deeply visual and emotional journey.

The exhibition’s color palette draws inspiration from the cinematic worlds of Stanley Kubrick and Wes Anderson, blending pastel hues that evoke a romantic nostalgia. These tones infuse the exhibition’s communication elements, creating an environment where every detail is meticulously curated.

Geometric shapes form the building blocks of this narrative, acting as a flexible collage that connects images, memories, and emotions. Each shape opens a window into a different experience: a sunlit room, a shaded terrace, a soft bed, or a fleeting moment of escape. Together, all these elements create a multi-sensory journey, where visitors engage all their senses—touch, sight, sound—to craft their own stories within the space.