This year, visitors are invited to experience the space as a dynamic, evolving journey through the theme of the labyrinth. The concept, as imagined by Flux Office, draws inspiration from cinematic works such as Last Year at Marienbad and The Maze, combined with the distinctive landscape architecture of historic hospitality estates.

The visual identity draws inspiration from the labyrinth as a symbol of exploration, wandering, and personal discovery. The geometric, repetitive lines act as a metaphor for branching paths, creating an experience with no obvious beginning or end, much like the visitor’s experience within the space itself.

The use of bold color contrasts and rhythmic patterns enhances the sense of disorientation, while subtly guiding the eye, suggesting that every “dead end” is part of a larger narrative.

The visual language invites visitors to navigate the space and shape their own journey, creating a personal and unique experience.

Curated by The Design Ambassador, A Production of Architectural Editions, Content by Archisearch