Wowchi Mochico
Konnichiwa Wowchi Mochico!
Services
Packaging
Motion
Environmental graphics
Team
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A collaboration with:AKTO
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Creative Direction:Alexandros Gavrilakis
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Art Direction:Sofia Pliakopanou
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Illustration:Vasiliki Santorinaiou
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Motion:Nektarios Karanikas
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Photos:Giorgos Vitsaropoulos
Who is this little geisha,
and how did she find her way here?
WOWCHI, the delicious mochi ice cream with Japanese roots and a Greek heart, now has its very own manga character. True to the Japanese philosophy that allows manga heroes to freely weave in and out of their stories as they wish, without clear definition, the little geisha with the huge eyes has suddenly appeared in the WOWCHI universe. Mochico is an enthusiastic character who displays explosive reactions as she tastes the Mango WOWCHI.
She hides behind her fan, peeks from behind her mirror, and plays with her umbrella, capturing her unique WOW experience of the flavor explosion she’s tasting, just as only an authentic manga character would. Her name, Wowchi Mochico, is no coincidence. In Japan, it’s customary to introduce yourself by your family name first, as a way of honoring your family.
A clear identity with no compromises. And a story that, as it unfolds, brings the ultimate Japanese art form with millions of fans to the forefront of our ultra-pop aesthetic, crafted, just like WOWCHI itself, by Greek hands.
Following our invitation to students from the AKTO School of Illustration to design their own WOWCHI MANGA hero, Wowchi Mochico was born in the mind of Vasiliki Santorinaiou, before coming to life at our creative studio as the star of our new campaign. WOW, Mochico!
Taste them today
wowchi.gr
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