Wowchi Mochi
An ice cream mochi that makes you go WOW!
Awarded
Services
Naming
Brand Narrative
Brand Identity
Packaging
Animations
Digital
Team
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Creative Director:Alexandros Gavrilakis
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Art Director:Sofia Pliakopanou
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Illustration:Adamantia Chatzivasileiou
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Naming:e.t.copywriters
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Copy:Olympia Aivazi
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3D Generalist:Panagiotis Vasilatos
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Motion:Nektarios Karanikas
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Photos:Arsenis Miaris
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Food Styling:Jo Pafili
From naming to branding and packaging design we introduced a vibrant yet delicious ice cream mochi brand. The role of color, illustration, moving image and it’s digital presence formed an expressive brand that makes you go WOW!
Let’s begin with an undeniable fact. WE LOVE MOCHI. And we also love going our own way. Because doing things differently can lead to something exceptional. Much like when you combine the iconic Japanese rice cake confection dough with the most delightful ice cream filling to produce a mochi that makes you go WOW!
When you open a pack of Wowchi, it’s like opening a devine gate full of pleasure…
and boom!At this exact moment all you senses tickle. A firework of fruits, feelings & flavors blows expressively throughout the pack.
Wowchi aim to celebrate colors in every neighborhood’s shop and become an everyday mind-blowing delight.
More case studies on packaging.