Malt ‘n Marvel Beer

Small marvels, called beer, that can uplift every moment of your life

Services

  • Strategy

  • Naming

  • Branding

  • Packaging

Team

  • Strategy & Naming:
    Olympia Aivazi
  • Creative Direction & Design:
    Alexandros Gavrilakis
  • Illustration:
    Renata Krasovskaja
  • Animation:
    Dionisis Senopoulos
AG-Design-Agency_Malt-n-Marvel-Beer-Santorini
AG-Design-Agency_Malt-n-Marvel-Beer-Santorini

 

Malt ‘n Marvel beer of Ftelos Brewery in Santorini, is targeted at the local market, a market with a huge percentage of tourists from all over the world. This means an extremely broad audience and a non-existent brand loyalty. Based on these facts we wanted to create a product with a strong differentiation. A product that stands out in the brewery crowd, with a name and a brand identity that highlights the uniqueness of Santorini, a product that is fun, because after all, drinking beer is fun too!

Ftelos Brewery Santorini
AG-Design-Agency_Malt-n-Marvel-Beer-Santorini

 

AG-Design-Agency_Malt-n-Marvel

A product that stands out in the brewery crowd, with a name and a brand identity that highlights the uniqueness of Santorini, a product that is fun, because after all, drinking beer is fun too!

Olympia Aivazi
Brand Strategist

 

Malt-n-Marvel_New-Deck_a.jpg

 

The idea for the name and brand imagery came out of an ancient Greek myth, a story about Santorini being born out of a miracle. This imaginary story over the creation of Santorini, connected to the Argonaut expedition, speaks of bravery, beauty and marvel. Today, with its breathtaking beauty and raw intensity, Santorini is the one giving its visitors a mythical experience.

Malt-n-Marvel.jpg

Malt ‘n Marvel was created to elevate that experience by inviting people to embark on a journey that erupts with intrepid charm and vibrant flavours. A journey filled with extraordinary images, golden malts, dolphins, rogue waves, elegant ladies lying under the magnificent sun, a beer-loving-hand-on-fire volcano-man, a ship arriving at the port.

 

 

More case studies on branding, packaging.

Next case study

3sk.gr

Home for an established architecture practice, traditionally connected with Greek hospitality projects.