Elegant and majestic, Petra Salis is an exclusive waterfront enclave, consisting of fourteen extraordinary private residences meticulously designed to embrace the rare beauty of the surrounding landscape. Imagine stepping onto your balcony and being greeted by the shiny silvery blue of the Aegean Sea, lulled by the waves caressing the seashore below and invigorated by the scent of the coastal air.

Well embedded into its waterfront site as if it has been there for ages, Petra Salis is designed in a constant dialogue with nature. This exceptional location where land, sea and sky are seamlessly connected, is what provides residents with a living experience of open horizons and boundless freedom.

AG Design Agency shaped a complete brand identity for the residences, focusing on defining the property’s unique allure through a variety of touchpoints. The branding journey began with naming, capturing the essence of the location, the architectural vision, and the living experience within this unique property.

The monolithic concept of the project’s architecture and its special location on a rocky seaside plateau inspired the made-up name Petra Salis, or “salty rock”. The name alludes to a romantic, historical location — a shrine perhaps, or another sacred place — whose origins are lost in the mists of time. This feeling is amplified by the logo, where the sun meet the sea becoming as one with the inhabitants.

Seaside elements are illustrated to depict the environment, while this visual language is enriched by an evocative brand story, creating promotional materials such as brochures, in-sight signage, and digital communications. Petra Salis plunges residents in an exclusive living scenario that is decidedly contemporary and quintessentially Greek.