Out with the old. In with the new. The digital transformation of a traditional bank.
Creative Direction:Alexandros Gavrilakis
Art Direction:Sofia Pliakopanou
3D & Motion:Poppy Zafeiraki
Olympus Bank is created on the foundation set by banks operating in Northern Greece for over 20 years. Throughout their history, the idea was simple: local people and their businesses are best served by a local bank, with local interests at heart.
The new Olympus Bank will expand its services, while continuing to provide high quality banking experience and focusing on the ﬁnancial needs of the corporations and the individuals it serves. The Bank’s vision is to constantly explore brand-new paths and technologies in order to make the banking experience unique and easy-to-use.
The new board members of the bank invited AG Design Agency to work with them to craft the dynamic transformation from a traditional looking, to a digital first bank. Beginning together in mid. 2021, we sought to clarify the brand’s positioning through a sharp visual & verbal identity.
The Bank’s logo draws inspiration from Greece’s highest mountain, Olympus, and its design shows the direction to the top through different routes. It creates perspective and represents the high goals of the Bank. It is dynamic, sharp and modern, while its dominant bright green color describes its fintech orientation.
The visual and verbal identity promises that the banking experience will be as simple and flexible as the modern needs of the consumer. A library of icons, animations, typesets, develop a distinct brand expression. Big, fresh opportunities are on the way to the top.
Τhis one is for the visionaries, the innovators, the forward-thinkers, the down-to-earthers, the never-stoppers, the big dreamers, the trailblazers, the extra-milers. Our strength is your asset. We have an ambitious vision for the banking of the future, today. And we are with you all the way, whichever path you might choose to reach the summit of your aspirations. We strive for simplicity. We innovate to make banking faster, smoother, and more efficient, for clients big and small. With confidence, we leverage the power of bespoke digital banking solutions to help you grow and achieve more. We rise together, and the view is mighty breathtaking.
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