Branding a family-owned construction company
Creative Direction & Design:Alexandros Gavrilakis
Design Intern:Virginia Andronikou
Lydakis is a family-owned business, established in 1978. Today, the firm is run by the new generation of the Lydakis family, operating in Britain, Spain and Greece, and offering innovative design, backed up with turn-key building services solutions.
Reflecting on the generational transition in the firm, we designed the company’s new corporate identity by re-interpreting the classic graph paper and replacing the lines with dots. The dot provided us with a direct link to the three fundamental values – safety, quality, integrity – that the firm is committed to deliver consistently, while the existence of a conceptual grid radiates seriousness and ordered thinking.
The use of the neon green color and the selected imagery, communicate, both internally and externally, the vision and sustainable orientation of the next-generation.
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