Hotel Experience returns for its second consecutive year—this time at the iconic Technopolis venue of the City of Athens. This year’s edition draws inspiration from the site’s architectural identity, incorporating its industrial character into the spatial design.

The multifaceted world of hotels unfolds in a cinematic setting where fiction meets reality. With the hotel always taking center stage, the atmosphere echoes iconic films—The Shining (1980), In the Mood for Love (2000), The Grand Budapest Hotel (2014), Death in Venice (1971), Some Like It Hot (1959), Casablanca (1942)—triggering a visual and emotional journey through a landscape of carefree elegance, charm, and intrigue.

Hotel Experience exhibition transcends the conventional boundaries of branded environments, presenting materials through the allegory of a hotel.

Stage designs, cinematic references, and evocative lighting—crafted in collaboration with the versatile architect and set designer Eva Manidaki of Flux Office—transform both the exhibitor and the visitor, immersing them in an unexpected setting.

Curated by Design Ambassador and co-produced together with Architectural Editions the exhibition’s corporate identity, shaped under the Creative Direction & Design of our Team, invites visitors into a realm where aesthetics and spatial experience harmonize.

The conference arm of Hotel Experience operates as a practical hub between tourism and the built environment, bringing together market practitioners and academics, creative and commercially minded, from Greece and abroad to exchange evidence-based insight and deliver immediately actionable solutions with cultural significance and commercial value, anchored in principles of long-term prosperity.