Gloria Pâtisserie

Branding a traditional Cretan pâtisserie



  • Strategy

  • Branding

  • Copywriting

  • Packaging


  • Creative Direction & Design:
    Alexandros Gavrilakis
  • Illustrator:
    Alejandro Armenta
  • Copy:
    Olympia Aivazi

Long Tradition

Located in the heart of Heraklion, Crete, the family-owned Gloria is a long-respected “all time classic” patisserie that opened in 1965.

Since then, Gloria has been offering – undisputedly – the best Galaktoboureko (Greek custard pie with syrup) in Crete and more than 150 other traditional and modern, fresh and vibrantly flavorful pastries.

Taste that creates unforgettable experiences

The Narrative

Our mission for the design of Gloria’s new logo and packaging was to create an effortlessly elegant visual identity that communicates history and quality.

In addition to this, we really wanted to give the viewer a behind-the-scenes glimpse into the magic world of a pâtissier: the recipes, the utensils, the ingredients, the hard work and imagination that go into the making of a great dessert.

Inspired mainly by vintage cookbooks, the final design features clean, sans-serif typography, stamped in gold over custom-made etched illustrations that tell the real-surreal story of pastry making, thus conveying a sense of contemporary romanticism.

Golden heritage that remains intact in time

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