Chocolulu
Ordinary beyond imagination
Services
Naming
Branding Identity
Packaging Design
Copy and Tone of Voice
Brand Guidelines
Team
-
Client:AVEK Vekrakos SA
-
Creative Direction:Alexandros Gavrilakis
-
Art Direction:Yan Petris, Sofia Pliakopanou
-
Naming:etcopywriters
-
Copy:Olympia Aivazi
-
Photos:Giorgos Vitsaropoulos

Challenge
How can we effectively position a new hot chocolate brand for AVEK in a competitive market, recognizing that eye-catching packaging often influences purchase decisions before the product itself?


Solution
Let’s start with the essentials:
A name that’s both unforgettable and full of character.
Chocolulu: A name that dances in your mind, catchy and unforgettable. With playful simplicity, it instantly highlights the quality and delight offered by the unique range of beverages. The word ‘Lulu,’ in slang, is used to describe something or someone extraordinary and one-of-a-kind – just like AVEK’s new brand.
The solution we developed is a vibrant design system and packaging that highlights the product as a daily indulgence and a source of joy. The oversized typographic key visuals convey warmth and approachability, reflecting the comforting experience of savoring hot chocolate. Each flavor is distinguished by a bold, unique color palette, offering clear identification and an appealing visual diversity. While the cylindrical tins add a premium feel, preserve product freshness, and embrace sustainability by being reusable, aligning perfectly with modern consumer preferences.









An artful combination of nostalgia, functionality, and modern aesthetics, Chocolulu is designed to create an emotional connection and a strong visual impact, ensuring it stands out on the shelves while resonating deeply with its audience.







More case studies on packaging.