Brand Identity system for an emerging Fab Lab
Creative Direction & Design:Alexandros Gavrilakis
The Fab Lab
AstroLab is composed by a group of social entrepreneurs, architects, engineers and designers working together to develop innovative models, systems & strategies towards relieving complex social issues in a society of constant flux.
They have created AstroLab – a platform that provides access to technology, education, and mentorship to empower others with the tools and skills towards activating a positive impact for social change. Through their offerings, they seek to serve makers, students, organizations, entrepreneurs; we are interested in ideas, initiatives, and enterprises that push boundaries and have the potential to shape a radically better world.
AG Design was commissioned to develop a modern, dynamic brand identity that communicates the Lab’s diverse services and entrepreneurial ethos.
Within this framework, we set out to create a visual language fit for a living creative organism – a living brand.
The result is a constantly changing visual system based on a clear grid that gives the freedom to easily connect the anchors and shape forms in order to create custom graphic shapes that can be used as personal logos.
We developed a visual language for a living creative organism. A Living Brand.
On the same grid we designed a set of icons that present the Lab’s different disciplines and offerings to the creative community. The icons showcase the possibilities of the Lab and motivate the maker to reclaim them.