AQ Strategy

Connectivity meets change


  • Strategy

  • Branding

  • Digital


  • Creative Director:
    Alexandros Gavrilakis
  • Curation & Program management:
    Design Ambassador

The client

AQ Strategy is a future-facing Strategic Marketing Firm, operating within the broader domain of Hospitality & Tourism and the Experience Economy. A collective of restless minds, believers in the power to grow businesses through creative transformation.


AQ has the ability to connect travelers with destinations, businesses with opportunities, startups with funds.

Our role was to help AQ create an engaging & straightforward visual narrative that triggers our audiences to adapt the global challenges.


The symbol, a combined monogram made out of a lowcase “a” and “q”, out of Adaptability Quotient, describes a well formed transformation from one state to another. A successful adaptation.

Brand’s full name perfectly (left) aligned to show the pre-connection state of the symbol. The white space just above the word “strategy” is the field of cooperation between AQ and it’s clients.

The idea is to communicate the transformation of an old, dysfunctional behaviour, to an agile solution. Texts and several connected monograms are becoming the key visual, giving the recipient the opportunity to think that now is the perfect timing for change.

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