Sanctuary Bay Antiparos
Thoughfully designed private island homes & property services in Antiparos
Creative Direction:Alexandros Gavrilakis
Strategy & Copy:Olympia Aivazi
Art Direction:Sofia Pliakopanou
Sanctuary Bay is focused on people’s needs, making customers feel at ease. Sanctuary Bay, an Antiparos based hospitality ecosystem, as a community, invites us to become one of its pieces, while finding your favourite place here and being one valuable member.
This is an exploration at “Pipinas of Despotiko” land. Place and humans unite as one.
The brand identity embraces people in order to find their own place & space in Sanctuary Bay. It makes you dream of a perfectly positioned hideaway surrounded by warm feelings and relaxed moments.
The overarching brand personality is kind, unconventional & spirited, creating a new visually exciting archetype for a hospitality ecosystem.
The symbol consists of three core elements. The “Lady of Despotiko” – the so-called “Pipina”. Details from artefacts of the Bronze Age Cycladic collection & Topographics maps. This is the way to reimagine a legendary and respectful land.
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