Rebranding Greece's leading online ticket marketplace
Tone of Voice
Creative Director:Alexandros Gavrilakis
Art Direction:D.L. & Sofia Pliakopanou
More.com is the new name of viva.gr, the most popular online provider for tickets in Greece. The brand name was changed to more.com in 2023, with the intention to create the ultimate online marketplace for every ticket. With more.com, we can imagine and create powerful moments and epic stories we can share!
The Brand System
The more.com rebranding reflects the future of the brand across a wide range of categories, not just the entertainment industry. AG Design Agency rose to the challenge by creating a fresh and dynamic brand identity that is super flexible. This allows the brand to come alive through a limitless number of touchpoints. Meanwhile, the identity speaks directly to the brand’s target audience: an active and social group of people aged 25-55, who value experiences over material possessions and are always ready to create new, unforgettable stories.
The brand system is simple yet inspirational: it’s based on the idea that the letter O is made of brackets that open to contain a multitude of services and entertainment categories. More.com is a brand where we can find every ticket we want, and even more! A brand that gets a kick out of sharing more experiences. With visuals so enthusiastic, they could start their own party.
Like any great story, more.com twists and turns. Inside the wordmark brackets we can add all sorts of catchy emojis and keywords.
The custom-made wordmark of more.com is inspired by the brand’s vibrant energy. It gives off a kind of friendly and approachable confidence, and the necessary digital-first edge. But it doesn’t stop there.
Like any great story, more.com twists and turns. Inside the wordmark brackets we can add all sorts of catchy emojis and keywords. This creates powerful emotional narratives that relate to the experience of using more.com and its services. Another important aspect of the brand’s dynamic effect is the colour palette based on a striking combination of lime and purple. All these elements together help establish the brand’s vivid and cheerful personality.
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