Branding an emerging software company
Creative Director:Alexandros Gavrilakis
Art Director:Angelina Panagiotopoulou
Since its foundation in 1994, Modus SA specializes in the development and support of enterprise content management tools and services. With Papyros software, companies can manage documents and procedures easy, quickly and efficiently.
We created a vivid illustration system and an optimistic visual identity.
Everyday we face a number of difficulties that need to be resolved to make our workflow better. There might be many solutions, but the solution providers are few. The problem is that the technological solutions they propose are complex, creating an extra problem for users.
Illustrations have an explanatory character in a complex communication environment, each one of those describing a different service. Our “protagonist” is hiding behind the items that meet the needs of the consumer, presenting a company that has resolved its processes, clearly demonstrating user-friendly and competitive products.
We love paper.
Just not for our workspace.
Managing Director Modus
More case studies on branding.