Repositioning a well established lighting company
Website Design & Development
Creative Direction:Alexandros Gavrilakis
Art Direction:Sofia Pliakopanou
Established in 1990, FOSS is a leading company offering specialized lighting solutions and products that sculpt spaces, create atmospheres and enhance people’s everyday lives. In the past three centuries, FOSS has illuminated hundreds of indoor and outdoor projects worldwide, while aiming to strike a balance between natural and man-made environments.
By constantly moving like light itself, the new visual identity illuminates the company’s great work and repositions it’s core DNA. We made the lamp-looking F in the logo our creative starting point, orienting and expanding the brand around its communications.