A&M Architects

Rebranding a long-lasting architecture group

Services

  • Branding

  • Digital

Team

  • Creative Director:
    Alexandros Gavrilakis
  • Art Director:
    Yan Petris
  • Curation:
    Design Ambassador
  • Motion:
    Nektarios Karanikas
AG Design Agency A&M Architects Branding

We all know architects love building things, but for A&M Architects, the most important part of their work is building relationships. AG Design Agency did a complete revamp of the 40-year-old architecture firm’s visual identity to reflect its experience, values, and diverse portfolio of services.

A&M Architects a multidisciplinary firm, houses all project-related services under one roof including architectural, interior, and graphic design, engineering, project, and construction management, provided either on a stand-alone or an integrated basis. With “Building Relationships” as a driver philosophy since their start, the new visual identity needed to capture the company’s values and act as a unifying brand system for all these verticals, ensuring visual consistency, while embracing the unity of services under one roof.

AG Design Agency A&M Architects Branding
AG Design Agency A&M Architects
AG Design Agency A&M Architects Branding
AG Design Agency A&M Architects Branding

To embody the company’s values of building relationships, the ampersand symbol, an element already existing in the previous logo, becomes a standalone trademark symbol, perfectly  encapsulating core brand attributes and the power that comes from collaborations, relationships and the endless possibilities found under one roof. The A&M ampersand is amplified with two extended ligatures, acting like open hands that invite connectedness and visionary thinking.

A palette of bold new colors has been added to the identity that corresponds to different values. This is part of a total visual system of vibrant tiles incorporating images, colors, and typography, which enables fresh, forward-thinking visual communications that position the brand into its new era.

AG Design Agency A&M Architects Branding
AG Design Agency A&M Architects
AG Design Agency A&M Architects Branding
AG Design Agency A&M Architects Branding
AG Design Agency A&M Architects Branding
AG Design Agency A&M Architects
AG Design Agency A&M Architects Branding

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