3SK Architects
Visualizing the tools of a long-lasting architectural firm
Services
Strategy
Branding
Brand Story
Digital
Copywriting
Team
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Creative Direction & Design:Alexandros Gavrilakis
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Curation & Program management::Design Ambassador
The Client
3SK, founded in 1969, is an architecture practice which has designed and built the most iconic touristic resorts in Greece, while it covers the full range of design: public buildings, cultural centers, theaters, museums, offices, banks.
Challenge
With a growing need of architectural services, The Design Ambassador & 3SK Architects asked us to collaborate with them in creating a new and cohesive visual Identity system for the firm, to breath new life on a demanding market.
Solution
The identity is inspired by the old-time-classic engineering stencils that architects used to incorporate typographic and geometric elements into their designs.
The new logo is made of lines and semicircles that are harmoniously connected, while the graphic language – a zoom in a composition of forms and messages – is able to transmit a contemporary and dynamic character to any possible surface.
The visual identity also focuses on the types of lines we encounter in architectural designs. Section lines, hidden lines, extensions lines, thick & thin, all with a specific meaning.
Alexandros Gavrilakis
Creative Director
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